The Google Blast: How effective is it?

Much has been written about Creigh Deeds’ use of the Google network blast (also known as  the Google surge or Google blast) in Northern Virginia at the tail end of that state’s Democratic Gubernatorial primary race. While some have suggested that his use of this tactic may have carried him to victory, I am not [...]

Sunday Reading

A new model for political interviews and debates – Google discusses for their partnership with local TV station, WJLA, for the debate in the democratic primary in gubernatorial race in VA.  They used the same technology that were used during the CNN/Youtube debate during the presidential primary in 2009. Fundraising in a Recession – Some [...]

Live Blogged: Lessons from the McCain Campaign’s Online Ad Program #PDFNetwork

Today, I listened in the PDF Network biweekly call.  The guest for this week’s call was Eric Frenchman who was the man in charge of online ads for the McCain campaign during the 2008 cycle.  A  Bio from the PDF says the following about Frenchman: Eric Frenchman is founder of the online advertising and marketing consulting [...]

A chat with Patrick Mara (R), Former Candidate for DC Council

On the social media front, Patrick mainly used Facebook.  He has both a private profile , with 885 friends, and politician page , with 208 fans (he is one of them).  He also ran targeted Facebook ads with some success –targeting members of the DC’s gay community.  He mentioned that efforts were so targeted that he [...]