As the fall elections draw near, many campaigns are staffing up. By virtue of being on many online politics-related listservs, I’ve seen a number of postings for new media directors on campaigns. However, the postings portrait the new media director position as nothing more than glorified content intern and highlight the fact campaigns are not yet aware of what they should be looking for in a new media director. This lead me to write a post on e.politics about what I think campaign managers or candidates should be looking in a new media director. I believe a successful new media director should possess the following skills:
1. Experience on the campaign trail
2. Personnel management experience
3. Technical expertise
4. Communication skills & project management experience
5. Vision
Read my entire blog post on e.politics.com.