How can local candidates engage the busy, low information voter ?

Mike Kondratick (D), Candidate for VA state delegate, discusses the use the technology in his 2011 campaign. His hurdle: reaching the busy, low information voter. Read about his experience.

A chat with Patrick Mara (R), Former Candidate for DC Council

On the social media front, Patrick mainly used Facebook.  He has both a private profile , with 885 friends, and politician page , with 208 fans (he is one of them).  He also ran targeted Facebook ads with some success –targeting members of the DC’s gay community.  He mentioned that efforts were so targeted that he [...]