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Following the 2010 elections I attended a post-election presentation at Google’s D.C. office where some very smart internet strategists touched upon the future of online political advertising. Many saw the upcoming 2012 as the tipping point in online advertising. However, so far campaigns have been very reluctant to spend even a small fraction of their advertising budgets online and have relied instead on television and radio. I could go on about the challenge that web consultants face when it comes to getting buy-in for online advertising but I wanted to focus on one recent example of how not to run an ad campaign if you’re lucky enough to get buy-in. This may even be an example of why candidates don’t trust web consultants with larger online ad budgets.

Do’s and Don’ts on your campaign website

Do's And Don'ts On Your Campaign Website View more presentations from Local Politechs.

10 Things Everyone Needs to Have on Their Website (and Where Everything Should Go)

Yesterday, I had the priviledge to speak on a bi-partisan panel at the Politics Online Conference with Katie Harbath (NRSC), Michael Turk (CRAFT Media) and Nicole Aro (DNC) on a Panel put together and moderated by Alex Kellner (Blue State Digital). During our presentation, we tried to 10 things that we think every advocacy/campaign website [...]

“You will never be Barack Obama.” But can you use his web strategy?

As anticipated, the 2009 Politics Online Conference provided a plethora of great information for folks interested in the intersection of the internet and politics. However, one panel stood out because it dove into Online Politics at the State Level. For my inaugural post, I thought I’d jot down my takeaways from the panel and hopefully continue the [...]