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Following the 2010 elections I attended a post-election presentation at Google’s D.C. office where some very smart internet strategists touched upon the future of online political advertising. Many saw the upcoming 2012 as the tipping point in online advertising. However, so far campaigns have been very reluctant to spend even a small fraction of their advertising budgets online and have relied instead on television and radio. I could go on about the challenge that web consultants face when it comes to getting buy-in for online advertising but I wanted to focus on one recent example of how not to run an ad campaign if you’re lucky enough to get buy-in. This may even be an example of why candidates don’t trust web consultants with larger online ad budgets.

If You Can’t Beat ‘em, Join ‘em: Baltimore Sun Offers Blogs to All Maryland Candidates

Also published on epolitics.com Call it innovation, call it self-preservation, call it a traffic scheme, but the Baltimore Sun, one of the leading papers covering Maryland politics, has made the decision to offer a blog to every legally registered candidate running for office in the state of Maryland. The offer is bi-partisan and covers both [...]